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Share of respondents who had purchased counterfeit goods in the European Union in 2023, by age

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Source

Release date

May 2023

Region

EU

Survey time period

January 30 to February 15, 2023

Number of respondents

25,824 respondents

Age group

15 years and older

Citation formats

Share of respondents who had purchased counterfeit goods in the EU in 2023, by age

Published by
F. Watty,
Aug 27, 2025

In 2023, around ***percent of consumers in the European Union aged 15 to 24 years old had intentionally purchased counterfeit goods. The trend is quite clear showing that younger shoppers were more likely to buy fakes as opposed to older buyers. 

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