The source adds the following information: The survey targeted respondents aged 18 to 65+ from all income levels across 12 regions: Drenthe, Flevoland, Friesland, Gelderland, Groningen, Limburg, North Brabant, North Holland, South Holland, Overijssel, Utrecht, and Zeeland.
In 2024, brand loyalty was the leading factor in choosing a primary bank in the Netherlands. Over ** percent of customers said they selected their main financial institution based on long-term usage. The survey also highlighted the growing importance of mobile apps, with ** percent of respondents citing them as a key reason for their choice. Customer service, overall customer experience, and value for money were also significant considerations, each mentioned by nearly ** percent of those surveyed.
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FICO. (June 25, 2025). Most important factors when choosing a financial institution as primary provider in the Netherlands in 2024 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 23, 2026, from /statistics/1619089/netherlands-bank-selection-criteria/
FICO. "Most important factors when choosing a financial institution as primary provider in the Netherlands in 2024." Chart. June 25, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 23, 2026. /statistics/1619089/netherlands-bank-selection-criteria/
FICO. (2025). Most important factors when choosing a financial institution as primary provider in the Netherlands in 2024. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 23, 2026. /statistics/1619089/netherlands-bank-selection-criteria/
FICO. "Most Important Factors When Choosing a Financial Institution as Primary Provider in The Netherlands in 2024." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 25 Jun 2025, /statistics/1619089/netherlands-bank-selection-criteria/
FICO, Most important factors when choosing a financial institution as primary provider in the Netherlands in 2024 ÌÇÐÄÆƽâ°æ, /statistics/1619089/netherlands-bank-selection-criteria/ (last visited July 23, 2026)
Most important factors when choosing a financial institution as primary provider in the Netherlands in 2024 [Graph], FICO, June 25, 2025. [Online]. Available: /statistics/1619089/netherlands-bank-selection-criteria/
