According to a survey, specialty coffees with roasted or sweet flavor profiles were the most popular among American consumers in 2024. At least ** percent of respondents stated that specialty coffee with roasted flavor/aroma has the highest impact on their purchase intent. ** percent stated the same for specialty coffee with a sweet flavor profile.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆƽâ°æ can support your business.
National Coffee Association. (June 13, 2025). Impact of flavor/aroma on purchase intent among specialty coffee drinkers in the U.S. in 2024 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 06, 2026, from /statistics/1618659/impact-of-flavor-and-aroma-on-purchase-intent-of-specialty-coffee-in-the-us/
National Coffee Association. "Impact of flavor/aroma on purchase intent among specialty coffee drinkers in the U.S. in 2024." Chart. June 13, 2025. ÌÇÐÄÆƽâ°æ. Accessed August 06, 2026. /statistics/1618659/impact-of-flavor-and-aroma-on-purchase-intent-of-specialty-coffee-in-the-us/
National Coffee Association. (2025). Impact of flavor/aroma on purchase intent among specialty coffee drinkers in the U.S. in 2024. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 06, 2026. /statistics/1618659/impact-of-flavor-and-aroma-on-purchase-intent-of-specialty-coffee-in-the-us/
National Coffee Association. "Impact of Flavor/Aroma on Purchase Intent among Specialty Coffee Drinkers in The U.S. in 2024." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 13 Jun 2025, /statistics/1618659/impact-of-flavor-and-aroma-on-purchase-intent-of-specialty-coffee-in-the-us/
National Coffee Association, Impact of flavor/aroma on purchase intent among specialty coffee drinkers in the U.S. in 2024 ÌÇÐÄÆƽâ°æ, /statistics/1618659/impact-of-flavor-and-aroma-on-purchase-intent-of-specialty-coffee-in-the-us/ (last visited August 06, 2026)
Impact of flavor/aroma on purchase intent among specialty coffee drinkers in the U.S. in 2024 [Graph], National Coffee Association, June 13, 2025. [Online]. Available: /statistics/1618659/impact-of-flavor-and-aroma-on-purchase-intent-of-specialty-coffee-in-the-us/
