Refers to specialty coffee drinkers that are much more/ somewhat likely to buy
Method of interview
Online survey
Supplementary notes
Original survey question was as follows: "Here are some things that a coffee company could say about their coffee. What effect do each of these have on your interest in buying their coffee?"
Citation formats
Impact of health benefits on purchase intent of specialty coffee in the U.S. 2024
According to a survey, specialty coffee with health benefits appears to be very popular among American consumers. Coffee that includes added antioxidants reached a ** percent share, thus having the greatest impact on purchase intent in 2024. Specialty coffee, including added vitamins, followed closely, named by a share of ** ±è±ð°ù³¦±ð²Ô³Ù.Ìý
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National Coffee Association. (June 13, 2025). Impact of health benefts on purchase intent among specialty coffee drinkers in the U.S. in 2024 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 06, 2026, from /statistics/1618654/impact-of-health-benefits-on-purchase-intent-of-specialty-coffee-in-the-us/
National Coffee Association. "Impact of health benefts on purchase intent among specialty coffee drinkers in the U.S. in 2024." Chart. June 13, 2025. ÌÇÐÄÆƽâ°æ. Accessed August 06, 2026. /statistics/1618654/impact-of-health-benefits-on-purchase-intent-of-specialty-coffee-in-the-us/
National Coffee Association. (2025). Impact of health benefts on purchase intent among specialty coffee drinkers in the U.S. in 2024. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 06, 2026. /statistics/1618654/impact-of-health-benefits-on-purchase-intent-of-specialty-coffee-in-the-us/
National Coffee Association. "Impact of Health Benefts on Purchase Intent among Specialty Coffee Drinkers in The U.S. in 2024." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 13 Jun 2025, /statistics/1618654/impact-of-health-benefits-on-purchase-intent-of-specialty-coffee-in-the-us/
National Coffee Association, Impact of health benefts on purchase intent among specialty coffee drinkers in the U.S. in 2024 ÌÇÐÄÆƽâ°æ, /statistics/1618654/impact-of-health-benefits-on-purchase-intent-of-specialty-coffee-in-the-us/ (last visited August 06, 2026)
Impact of health benefts on purchase intent among specialty coffee drinkers in the U.S. in 2024 [Graph], National Coffee Association, June 13, 2025. [Online]. Available: /statistics/1618654/impact-of-health-benefits-on-purchase-intent-of-specialty-coffee-in-the-us/
