Sponsored livestreaming has become one of the key elements in video game marketing campaigns, raising awareness of new releases and attracting massive audiences on streaming platforms. Among the top games released between January and May 2025, Monster Hunter Wilds generated the highest number of launch period viewership on Twitch, reaching **** million hours, with sponsored stream accounting for 3.84 percent of the game's total. In the case of tactical shooter game FragPunk, percent of its livestreaming viewership was generated by sponsored content.
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Streams Charts. (June 1, 2025). Sponsored live streaming viewership metrics for the top video game releases from January to May 2025 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 25, 2026, from /statistics/1615778/sponsored-streaming-metrics-for-top-game-releases/
Streams Charts. "Sponsored live streaming viewership metrics for the top video game releases from January to May 2025." Chart. June 1, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 25, 2026. /statistics/1615778/sponsored-streaming-metrics-for-top-game-releases/
Streams Charts. (2025). Sponsored live streaming viewership metrics for the top video game releases from January to May 2025. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 25, 2026. /statistics/1615778/sponsored-streaming-metrics-for-top-game-releases/
Streams Charts. "Sponsored Live Streaming Viewership Metrics for The Top Video Game Releases from January to May 2025." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 1 Jun 2025, /statistics/1615778/sponsored-streaming-metrics-for-top-game-releases/
Streams Charts, Sponsored live streaming viewership metrics for the top video game releases from January to May 2025 ÌÇÐÄÆƽâ°æ, /statistics/1615778/sponsored-streaming-metrics-for-top-game-releases/ (last visited July 25, 2026)
Sponsored live streaming viewership metrics for the top video game releases from January to May 2025 [Graph], Streams Charts, June 1, 2025. [Online]. Available: /statistics/1615778/sponsored-streaming-metrics-for-top-game-releases/
