among individual investors holding marketable securities
Method of interview
Online survey
Supplementary notes
The sample distribution is based on the results of the National Survey on Securities Investment (Individual Survey) conducted in FY 2021, so that the overall figures reflect the actual status of securities holders in Japan in terms of gender and age.
Respondents were given an explanation of SDG bonds before being asked to which degree they knew about SDG bonds.
Original question: "How familiar are you with SDG bonds?"
Citation formats
Awareness of SDG bonds among retail investors in Japan 2024
In a survey conducted in July 2024, close to ** percent of securities holders in Japan reported not knowing about SDG bonds. Around ** percent already knew about SDG bonds.
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Japan Securities Dealers Association. (December 20, 2024). Awareness of Sustainable Development Goals (SDG) bonds among individual investors in Japan as of July 2024 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 31, 2026, from /statistics/1615705/japan-private-investors-sdg-bonds-awareness/
Japan Securities Dealers Association. "Awareness of Sustainable Development Goals (SDG) bonds among individual investors in Japan as of July 2024." Chart. December 20, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 31, 2026. /statistics/1615705/japan-private-investors-sdg-bonds-awareness/
Japan Securities Dealers Association. (2024). Awareness of Sustainable Development Goals (SDG) bonds among individual investors in Japan as of July 2024. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 31, 2026. /statistics/1615705/japan-private-investors-sdg-bonds-awareness/
Japan Securities Dealers Association. "Awareness of Sustainable Development Goals (Sdg) Bonds among Individual Investors in Japan as of July 2024." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 20 Dec 2024, /statistics/1615705/japan-private-investors-sdg-bonds-awareness/
Japan Securities Dealers Association, Awareness of Sustainable Development Goals (SDG) bonds among individual investors in Japan as of July 2024 ÌÇÐÄÆƽâ°æ, /statistics/1615705/japan-private-investors-sdg-bonds-awareness/ (last visited July 31, 2026)
Awareness of Sustainable Development Goals (SDG) bonds among individual investors in Japan as of July 2024 [Graph], Japan Securities Dealers Association, December 20, 2024. [Online]. Available: /statistics/1615705/japan-private-investors-sdg-bonds-awareness/
