Among mobile gamers in the United States in 2025, a game looking and feeling fun and intriguing was the top reason for installation and gametime, ranking as the main reason for ** percent of spenders and ** percent non-spenders. Meanwhile, alignment between ads and gameplay was also important for ** percent of spenders and ** percent on non-spenders. Sentiment from user reviews and recommendations from friends also ranked highly.
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AppsFlyer, & Mistplay. (May 2, 2025). Factors that influence installation and playtime among mobile gaming spenders and non-spenders in the United States in 2025 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 03, 2026, from /statistics/1614242/us-factors-that-influence-install-and-playtime-for-spenders-and-non-spenders/
AppsFlyer, und Mistplay. "Factors that influence installation and playtime among mobile gaming spenders and non-spenders in the United States in 2025." Chart. May 2, 2025. ÌÇÐÄÆƽâ°æ. Accessed August 03, 2026. /statistics/1614242/us-factors-that-influence-install-and-playtime-for-spenders-and-non-spenders/
AppsFlyer, Mistplay. (2025). Factors that influence installation and playtime among mobile gaming spenders and non-spenders in the United States in 2025. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 03, 2026. /statistics/1614242/us-factors-that-influence-install-and-playtime-for-spenders-and-non-spenders/
AppsFlyer, and Mistplay. "Factors That Influence Installation and Playtime among Mobile Gaming Spenders and Non-spenders in The United States in 2025." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 2 May 2025, /statistics/1614242/us-factors-that-influence-install-and-playtime-for-spenders-and-non-spenders/
AppsFlyer & Mistplay, Factors that influence installation and playtime among mobile gaming spenders and non-spenders in the United States in 2025 ÌÇÐÄÆƽâ°æ, /statistics/1614242/us-factors-that-influence-install-and-playtime-for-spenders-and-non-spenders/ (last visited August 03, 2026)
Factors that influence installation and playtime among mobile gaming spenders and non-spenders in the United States in 2025 [Graph], AppsFlyer, & Mistplay, May 2, 2025. [Online]. Available: /statistics/1614242/us-factors-that-influence-install-and-playtime-for-spenders-and-non-spenders/
