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Loyalty rating of leading mobile game genres in the United States in 2023 and 2024 (index score)

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Sources

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Release date

March 2025

Region

United States

Survey time period

2023 and 2024

Special properties

Android and iOS

Supplementary notes

The source calculates loyalty based on several KPI: D30 retention, ASPU (average sessions per user), D30 spenders, and time to 1st purchase.

According to the source: "We indexed each genre’s metric against the top-performer in the category, averaged the genre across all four metrics per platform to arrive at the platform-specific Loyalty rating. Then, we averaged the results across platforms to calculate the primary Loyalty rating."

Citation formats

U.S. mobile gaming genre loyalty 2023-2024

Published by ÌÇÐÄÆƽâ°æ Research Department, Jun 2, 2025

Among gamers in the United States in 2023 and 2024, puzzle games led in terms of loyalty across all devices. RPG games were ranked second, with a loyalty score of **.

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Statistics on " Mobile gaming market in the United States "

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Overview

6

User retention

5

Leading publishers

6

Leading apps

7

Leading genres

4

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Topics

Mobile gaming market in the United StatesVideo gaming market in the United StatesVideo gaming in the United StatesVideo gaming of children and teens in the United StatesMobile gaming habits in the United States
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* For commercial use only

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Always free
Access limited to Free Statistics. Premium Statistics are not included.
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