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Share of WeChat mini-programs in mobile game traffic in China from February 2023 to February 2024 (in millions)

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Source

Release date

April 2024

Region

China

Survey time period

February 2023 to February 2024

Supplementary notes

According to the source, the traffic contribution refers to the share of WeChat mini-game users over the total unique mobile game user count.

Citation formats

Monthly mobile game traffic contribution from WeChat mini-programs in China 2023-2024

Published by ÌÇÐÄÆƽâ°æ Research Department, Apr 26, 2024

The Chinese super app WeChat plays a vital role in mobile game traffic in China. In February 2024, gaming mini-programs on WeChat accounted for **** percent of the total user traffic in the Chinese mobile gaming industry.

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