According to a 2025 survey conducted in China, the sun protection effect was the most important factor to consider when choosing sunscreens for more than ** percent of respondents. Product safety followed, with approximately ** percent of respondents selecting this option. In comparison, only less than ** percent of respondents would take brand awareness and reputation into consideration.
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163.com. (April 12, 2025). Leading factors to consider when buying sun protection cosmetic products among consumers in China as of March 2025 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 30, 2026, from /statistics/1611304/china-decision-making-factors-when-buying-sun-care-products/
163.com. "Leading factors to consider when buying sun protection cosmetic products among consumers in China as of March 2025." Chart. April 12, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 30, 2026. /statistics/1611304/china-decision-making-factors-when-buying-sun-care-products/
163.com. (2025). Leading factors to consider when buying sun protection cosmetic products among consumers in China as of March 2025. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 30, 2026. /statistics/1611304/china-decision-making-factors-when-buying-sun-care-products/
163.com. "Leading Factors to Consider When Buying Sun Protection Cosmetic Products among Consumers in China as of March 2025." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 12 Apr 2025, /statistics/1611304/china-decision-making-factors-when-buying-sun-care-products/
163.com, Leading factors to consider when buying sun protection cosmetic products among consumers in China as of March 2025 ÌÇÐÄÆƽâ°æ, /statistics/1611304/china-decision-making-factors-when-buying-sun-care-products/ (last visited July 30, 2026)
Leading factors to consider when buying sun protection cosmetic products among consumers in China as of March 2025 [Graph], 163.com, April 12, 2025. [Online]. Available: /statistics/1611304/china-decision-making-factors-when-buying-sun-care-products/
