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Online gross merchandise value of leading sun care brands on Taobao and Douyin in China in 2025 (in million yuan)

© ÌÇÐÄÆƽâ°æ 2026
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Sources

Release date

March 2026

Region

China

Survey time period

2025

Supplementary notes

One yuan equals approximately 0.15 U.S. dollars and 0.13 euros (as of June 2026). 

Only brands ranking within the top 20 by annual sales volume on each respective platform (Taobao and Douyin) are included in this statistic.

Citation formats

Ranking of sunscreen brands in China 2025, based on online GMV

Published by ÌÇÐÄÆƽâ°æ Research Department, Jun 2, 2026

In 2025, Mistine topped China's sun care brand rankings on both Taobao and Douyin, recording a GMV of *** million yuan and *** million yuan respectively. L'Oréal and Anessa also delivered strong performances: Anessa ranked second on Taobao with a GMV of *** million yuan, while L'Oréal Paris secured second place on Douyin with *** million yuan.

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