Maternity and childcare product industry in China - statistics & facts
Despite the lifting of the one-child policy and various measures to encourage childbirth, birth rates in China have plummeted since 2016. The number of newborns per 1,000 inhabitants hit an all-time low in 2023, with only a slight improvement in 2024. This decline has exposed the country鈥檚 maternity and childcare product market to significant challenges. However, rising disposable incomes and shifting consumer perspectives have also brought substantial opportunities to the market.
