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Gross merchandise volume of sun care products on leading e-commerce platforms in China in 2024 (in billion yuan)

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Sources

Release date

February 2025

Region

China

Survey time period

2024

Supplementary notes

Figures have been rounded.

One yuan equals approximately 0.14 U.S. dollars and 0.13 euros (as of March 2025). 

Citation formats

Online GMV of sun protection cosmetics in China 2024

Published by ÌÇÐÄÆƽâ°æ Research Department, Mar 28, 2025

In 2024, Alibaba's e-commerce platforms Taobao and Tmall generated a gross merchandise value for sun care products of around **** billion yuan, the highest among online sales platforms in China. However, the figure had declined by more than eight percent compared to the previous year. Meanwhile, Douyin saw a substantial year-over-year growth, recording a GMV for sun care products at about **** billion yuan that year.

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