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Online market share of sun care products in China in 2024, by PA rating

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Source

Release date

March 2025

Region

China

Survey time period

2024

Supplementary notes

The statistics only cover retail sales of sun care products on Taobao, Tmall, and JD.com.

Protection grade of UVA (PA) measures a sun care product's protection against UVA rays, which cause skin aging, with more + signs indicating higher UVA protection.

Citation formats

Distribution of the online sunscreen market in China 2024, by PA rating

Published by ÌÇÐÄÆƽâ°æ Research Department, Mar 14, 2025

In 2024, every of leading sun care products sold on Taobao, Tmall and JD.com in China contained a label of PA ++++, a high protection grade of UVA. Consumers had strict requirements whether a sun care product has PA ratings or not. Products with low PA ratings only accounted for *** percent of the market.

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