| Characteristic | Direct selling | Retail e-commerce | Other offline retail |
|---|---|---|---|
| - | - | - | - |
| - | - | - | - |
| - | - | - | - |
| - | - | - | - |
| - | - | - | - |
| - | - | - | - |
| - | - | - | - |
| - | - | - | - |
| - | - | - | - |
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Source
Sources
In cooperation with
TMO Group
Release date
February 2025
More information
Region
Asia, APAC
Survey time period
2024
Supplementary notes
Direct selling involves person-to-person sales outside fixed retail spaces, while other offline retail refers to traditional, physical stores like supermarkets, department stores, and specialty shops. Retail e-commerce covers online transactions via marketplaces, brand websites, and mobile apps.
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