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Market share of leading nutrition supplement brands in Southeast Asia in 2024

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Source

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Release date

December 2024

Region

Asia

Survey time period

January to July 2024

Supplementary notes

Based on first-hand data on Southeast-Asian market performance from Shopee and Lazada.

Citation formats

Market share of nutrition supplement brands SEA 2024

Published by
T. Ozbun,
Feb 5, 2025

In 2024, the American brand Optimum Nutrition held the largest market share among the nutrition supplement brands in Southeast Asia, with a share of almost ** percent. The Vietnamese brands CENLY and DIASURE followed with a market share of about percent each. Most brands specified in sports and weight management supplements, which have gained a lot of popularity in Southeast Asia.

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Health supplements in Southeast AsiaHealth and functional foods market in JapanVitamins, minerals, and supplements market in AustraliaHealth functional food in South Korea Global dietary supplements market
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