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Percentage of United States organizations' digital transformation budgets allocated to different levels of digital transformation in 2023 and 2024

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Source

Release date

October 2024

Region

United States

Survey time period

June to July 2024

Number of respondents

391 respondents

Special properties

Business and technology leaders.

Supplementary notes

The source defines each level as follows:

  • Level 0: Digitization of data to realize enterprise value (e.g., data tools, applications, services, exchanges, etc.). 
  • Level 1: Digitization of platforms to realize enterprise value (e.g., cloud, enterprise resource planning, systems integration, network, etc.).
  • Level 2: Using digital strategies to move into new markets (e.g., web, experience design, digital supply networks, etc.).
  • Level 3: Using digital strategies to launch new products/services (e.g., apps, experience design, data, network, hardware, cloud native, etc.).
  • Level 4: Using digital technologies to radically transform the business—processes, culture, and experiences across all areas of the business, resulting in fundamental changes to how the business operates.

Citation formats

Distribution of U.S. digital transformation (DX) budgets 2023-2024, by level

Published by
Christy Tila,
Mar 28, 2025

Organizations in the United States responding to a 2024 survey reported spending a greater share of their digital transformation budgets on incremental digitization when compared to 2023, and a lesser share on more radical, fundamental digital reinvention.

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Digital transformation in the United States
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