* Data collected from series of continuously rolling surveys. The source reports that daily sample sizes consist of approximately 2,000 to 4,500Â participants.
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Millennial awareness, consideration, and purchase intent of Shein in the U.S. 2024
As of 2024, nearly ** percent of millennial shoppers in the United States were aware of the brand Shein. In comparison, approximately * percent of shoppers reported to wanting to purchase apparel from the brand.
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YouGov. (November 10, 2024). Millennial awareness, consideration, and purchase intent of Shein apparel in the United States as of October 2024 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 14, 2026, from /statistics/1607611/us-millennial-awareness-consideration-purchase-intent-shein/
YouGov. "Millennial awareness, consideration, and purchase intent of Shein apparel in the United States as of October 2024." Chart. November 10, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 14, 2026. /statistics/1607611/us-millennial-awareness-consideration-purchase-intent-shein/
YouGov. (2024). Millennial awareness, consideration, and purchase intent of Shein apparel in the United States as of October 2024. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 14, 2026. /statistics/1607611/us-millennial-awareness-consideration-purchase-intent-shein/
YouGov. "Millennial Awareness, Consideration, and Purchase Intent of Shein Apparel in The United States as of October 2024." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 10 Nov 2024, /statistics/1607611/us-millennial-awareness-consideration-purchase-intent-shein/
YouGov, Millennial awareness, consideration, and purchase intent of Shein apparel in the United States as of October 2024 ÌÇÐÄÆƽâ°æ, /statistics/1607611/us-millennial-awareness-consideration-purchase-intent-shein/ (last visited July 14, 2026)
Millennial awareness, consideration, and purchase intent of Shein apparel in the United States as of October 2024 [Graph], YouGov, November 10, 2024. [Online]. Available: /statistics/1607611/us-millennial-awareness-consideration-purchase-intent-shein/
