It was found that 67 percent of interent users in Mexico in 2023 watched content on connected TV devices, such as smart TVs, game consoles, TV sticks and such. In Argentina and Chile, CTV reach was at the level of 61 percent at that time.Â
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comScore. (March 6, 2024). Share of viewers of connected TV (CTV) in selected countries in Latin America in 2022 and 2023 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 25, 2026, from /statistics/1607090/ctv-viewers-share-latin-america/
comScore. "Share of viewers of connected TV (CTV) in selected countries in Latin America in 2022 and 2023." Chart. March 6, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 25, 2026. /statistics/1607090/ctv-viewers-share-latin-america/
comScore. (2024). Share of viewers of connected TV (CTV) in selected countries in Latin America in 2022 and 2023. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 25, 2026. /statistics/1607090/ctv-viewers-share-latin-america/
comScore. "Share of Viewers of Connected Tv (Ctv) in Selected Countries in Latin America in 2022 and 2023." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 6 Mar 2024, /statistics/1607090/ctv-viewers-share-latin-america/
comScore, Share of viewers of connected TV (CTV) in selected countries in Latin America in 2022 and 2023 ÌÇÐÄÆƽâ°æ, /statistics/1607090/ctv-viewers-share-latin-america/ (last visited July 25, 2026)
Share of viewers of connected TV (CTV) in selected countries in Latin America in 2022 and 2023 [Graph], comScore, March 6, 2024. [Online]. Available: /statistics/1607090/ctv-viewers-share-latin-america/
