The study included data from 899 companies worldwide and was based on an online survey conducted in February and March 2024, with responses from 246 firms. Additionally, data sources included corporate filings, international trade databases, and industry market research. Reported revenues reflected licensing activity across 45 countries and all seven major geographic regions.
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Entertainment/character licensed merchandise revenue worldwide in 2023, by type
In 2023, over two-thirds of the worldwide sales revenue of the entertainment and character licensed merchandise came from evergreen properties, while newly launched titles, characters, or brand properties accounted for a smaller share, at ** percent.
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Spielwarenmesse eG. (May 20, 2024). Share of sales revenue from the entertainment/character property licensed merchandise worldwide in 2023, by type [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 28, 2026, from /statistics/1605560/entertainment-character-licensed-merchandise-revenue-worldwide-type/
Spielwarenmesse eG. "Share of sales revenue from the entertainment/character property licensed merchandise worldwide in 2023, by type." Chart. May 20, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 28, 2026. /statistics/1605560/entertainment-character-licensed-merchandise-revenue-worldwide-type/
Spielwarenmesse eG. (2024). Share of sales revenue from the entertainment/character property licensed merchandise worldwide in 2023, by type. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 28, 2026. /statistics/1605560/entertainment-character-licensed-merchandise-revenue-worldwide-type/
Spielwarenmesse eG. "Share of Sales Revenue from The Entertainment/Character Property Licensed Merchandise Worldwide in 2023, by Type." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 20 May 2024, /statistics/1605560/entertainment-character-licensed-merchandise-revenue-worldwide-type/
Spielwarenmesse eG, Share of sales revenue from the entertainment/character property licensed merchandise worldwide in 2023, by type ÌÇÐÄÆƽâ°æ, /statistics/1605560/entertainment-character-licensed-merchandise-revenue-worldwide-type/ (last visited July 28, 2026)
Share of sales revenue from the entertainment/character property licensed merchandise worldwide in 2023, by type [Graph], Spielwarenmesse eG, May 20, 2024. [Online]. Available: /statistics/1605560/entertainment-character-licensed-merchandise-revenue-worldwide-type/
