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Reasons against drinking sustainable coffee among consumers worldwide in 2024

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Source

Release date

September 2024

Region

Worldwide

Survey time period

March 2024

Number of respondents

1,833 respondents

Age group

18 years and older

Special properties

Only respondents who indicate that they drink sustainable coffee at least once a week were surveyed.

Method of interview

Online survey

Supplementary notes

Respondents surveyed came from Brazil, China, France, Germany, India, Italy, Japan, Mexico, South Korea, Spain, the United Kingdom, and the United States as well as Switzerland.
Original survey question was phrased as: "What prevents you from drinking sustainable coffee regularly?"

Citation formats

Reasons against drinking sustainable coffee worldwide 2024

Published by ÌÇÐÄÆƽâ°æ Research Department, Mar 11, 2025

As of March 2024, ** percent of consumers chose not to drink sustainable coffee due to the price. Sustainable coffee did not offer any benefits or added value for ** percent of consumers surveyed. 

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Statistics on " Coffee market worldwide "

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Topics

Coffee market worldwideCoffee market in the United StatesTea market in the United StatesTea market in the United KingdomCoffee consumption trends in the United States
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