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Reasons for drinking sustainable coffee among consumers worldwide in 2024

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Sources

Release date

September 2024

Region

Worldwide

Survey time period

March 2024

Number of respondents

1,139 respondents

Age group

18 years and older

Special properties

Only respondents who indicate that they drink sustainable coffee at least once a week were surveyed.

Method of interview

Online survey

Supplementary notes

Respondents surveyed came from Brazil, China, France, Germany, India, Italy, Japan, Mexico, South Korea, Spain, the United Kingdom, and the United States as well as Switzerland.
Original survey question was phrased as: "Why do you drink sustainable coffee?"

Citation formats

Reasons for drinking sustainable coffee worldwide 2024

Published by ÌÇÐÄÆƽâ°æ Research Department, Mar 11, 2025

As of March 2024, ** percent of consumers worldwide chose to drink sustainable coffee to support fair wages and good working conditions in coffee production. Only ** percent of consumers chose to drink sustainable coffee because it was offered at their workplace. 

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Statistics on " Coffee market worldwide "

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Other statistics that may interest you Coffee market worldwide

Overview

6

Production and trade

5

Fairtrade

6

Leading coffee companies

4

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Topics

Coffee market worldwideCoffee market in the United StatesTea market in the United StatesTea market in the United KingdomCoffee consumption trends in the United States
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