Original survey questions: "What brand is the vehicle you drive most often?" and "What brand are you considering most for your next vehicle?"
Data includes switching between brands owned by a different parent-company as well as switching between brands from the same parent-company.
*The survey included 830 respondents from China, 1,073 from Germany, 633 from India, 398 from Japan, 589 from the Republic of Korea, 959 from the United Kingdom, and 786 from the United States.
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Share of consumers intending to switch to another brand of vehicle 2024, by country
During a late 2024 survey, just over three-quarters of respondents from China reported that they intend to switch to another brand when they buy their next vehicle. The corresponding share stood at only ** percent among interviewees from Japan.
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Deloitte. (January 15, 2025). Percentage of consumers intending to switch to another brand of vehicle in selected countries worldwide, as of December 2024 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 31, 2026, from /statistics/1559756/share-consumers-intending-switch-another-brand-vehicle-worldwide-by-country/
Deloitte. "Percentage of consumers intending to switch to another brand of vehicle in selected countries worldwide, as of December 2024." Chart. January 15, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 31, 2026. /statistics/1559756/share-consumers-intending-switch-another-brand-vehicle-worldwide-by-country/
Deloitte. (2025). Percentage of consumers intending to switch to another brand of vehicle in selected countries worldwide, as of December 2024. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 31, 2026. /statistics/1559756/share-consumers-intending-switch-another-brand-vehicle-worldwide-by-country/
Deloitte. "Percentage of Consumers Intending to Switch to Another Brand of Vehicle in Selected Countries Worldwide, as of December 2024." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 15 Jan 2025, /statistics/1559756/share-consumers-intending-switch-another-brand-vehicle-worldwide-by-country/
Deloitte, Percentage of consumers intending to switch to another brand of vehicle in selected countries worldwide, as of December 2024 ÌÇÐÄÆƽâ°æ, /statistics/1559756/share-consumers-intending-switch-another-brand-vehicle-worldwide-by-country/ (last visited July 31, 2026)
Percentage of consumers intending to switch to another brand of vehicle in selected countries worldwide, as of December 2024 [Graph], Deloitte, January 15, 2025. [Online]. Available: /statistics/1559756/share-consumers-intending-switch-another-brand-vehicle-worldwide-by-country/
