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Egypt's automotive market is witnessing fierce competition among top brands, with Nissan leading the pack in the first quarter of 2024. The Japanese manufacturer accounted for nearly ** percent of the market share, followed closely by Toyota and Chevrolet. This competitive landscape reflects the broader trends in Africa's automotive industry, where vehicle sales, for instance, have been fluctuating in recent years. 

African automotive market overview

The continent's new vehicle sales reached more than **** million units in 2024, continuing a pattern of fluctuation observed over the past few years. While this marks a modest rise compared to 2023, the overall trend has been shaped by varying economic conditions, shifting consumer preferences, and uneven growth across regional markets. South Africa dominated the market with around ** vehicles sold, while Morocco and Egypt followed with ** and * units, respectively. These figures underscore the significant variations in market size across different African countries. 

Trends in vehicle types and exports in Africa 

The African automotive industry is characterized by strong passenger vehicle sales, with these vehicles making up the majority of the market. In 2024, nearly ** passenger cars were sold across the continent, compared to around ** commercial vehicles. This reflects steady consumer demand in countries like Egypt, where brands such as Nissan and Toyota have established significant market presence. Additionally, Morocco has emerged as a key player in the African automotive sector, leading the continent in car exports with a value of approximately *** billion U.S. dollars in 2024. This highlights the region’s growing role in global automotive trade.