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Leading face cleanser brands on Shopee in Indonesia as of May 2025, by market share

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Sources

Release date

August 2025

Region

Indonesia

Survey time period

May 2025

Supplementary notes

Based on first-hand data on Southeast-Asian market performance from Shopee and Lazada.

Citation formats

Leading face cleanser brands on Shopee Indonesia 2025, by market share

Published by ÌÇÐÄÆƽâ°æ Research Department, Apr 2, 2026

As of 2025, Wardah was the most popular face cleanser brand in the skincare segment on Shopee in Indonesia, with a market share of **** percent. Face cleansers accounted for one of the largest categories in the skincare segment in Indonesia, with a market share of almost ** percent, after facial moisturizer.

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Overview

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International trade

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Key segments

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Leading brands

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Market players

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Consumer behavior

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Topics

Cosmetics and personal care market in IndonesiaE-commerce in IndonesiaFMCG market in IndonesiaMakeup market in IndonesiaConsumer shopping behavior in Indonesia
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Access limited to Free Statistics. Premium Statistics are not included.
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