In 2023, Pepsodent, a toothpaste brand, was the most preferred personal care brand in Indonesia with a penetration rate of **** percent. This was followed by Lifebuoy, best known for its hygiene soap, with a penetration rate of **** percent.
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Kantar Worldpanel. (July 30, 2024). Most preferred fast-moving consumer goods (FMCG) brands in the personal care category in Indonesia in 2023, by penetration rate [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 01, 2026, from /statistics/1346834/indonesia-penetration-rate-of-preferred-personal-care-brands/
Kantar Worldpanel. "Most preferred fast-moving consumer goods (FMCG) brands in the personal care category in Indonesia in 2023, by penetration rate." Chart. July 30, 2024. ÌÇÐÄÆƽâ°æ. Accessed August 01, 2026. /statistics/1346834/indonesia-penetration-rate-of-preferred-personal-care-brands/
Kantar Worldpanel. (2024). Most preferred fast-moving consumer goods (FMCG) brands in the personal care category in Indonesia in 2023, by penetration rate. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 01, 2026. /statistics/1346834/indonesia-penetration-rate-of-preferred-personal-care-brands/
Kantar Worldpanel. "Most Preferred Fast-moving Consumer Goods (Fmcg) Brands in The Personal Care Category in Indonesia in 2023, by Penetration Rate." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 30 Jul 2024, /statistics/1346834/indonesia-penetration-rate-of-preferred-personal-care-brands/
Kantar Worldpanel, Most preferred fast-moving consumer goods (FMCG) brands in the personal care category in Indonesia in 2023, by penetration rate ÌÇÐÄÆƽâ°æ, /statistics/1346834/indonesia-penetration-rate-of-preferred-personal-care-brands/ (last visited August 01, 2026)
Most preferred fast-moving consumer goods (FMCG) brands in the personal care category in Indonesia in 2023, by penetration rate [Graph], Kantar Worldpanel, July 30, 2024. [Online]. Available: /statistics/1346834/indonesia-penetration-rate-of-preferred-personal-care-brands/
