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Percentage share of promoted products on grocery retail channels' total sales in Italy in 2024, by channel

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Sources

Release date

December 2024

Region

Italy

Survey time period

2024

Supplementary notes

In convenience stores, discount stores, and drug stores in-store communication did not include displays.

Citation formats

Sales share of promoted products by grocery channel in Italy 2024

Published by
F. Watty,
Feb 14, 2025

In Italy in 2024, products that were marketed either through in-store communication or by price reduction were particularly significant for hypermarkets' sales. Indeed, they represented close to ** percent of total sales in large hypermarkets whose surface area equaled or exceeded 4500 square meters. In discount stores, promoted products made up only **** percent of total sales.

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