In 2023, the ad spending of Google in the United States was the highest on television media, reaching a value of * million U.S. dollars. In contrast, radio ranked last across all considered media, only amounting to **** million U.S. dollars. Find further statistics regarding the U.S. advertising market like ad spending of the Novartis Pharmaceuticals Corporation and ad spending of Booking.com.
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Nielsen. (November 28, 2024). Google advertising spending in the United States in 2023, by medium (in million U.S. dollars) [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 16, 2026, from /statistics/1538710/google-medium-ad-spend-us/
Nielsen. "Google advertising spending in the United States in 2023, by medium (in million U.S. dollars)." Chart. November 28, 2024. ÌÇÐÄÆÆ½â°æ. Accessed July 16, 2026. /statistics/1538710/google-medium-ad-spend-us/
Nielsen. (2024). Google advertising spending in the United States in 2023, by medium (in million U.S. dollars). ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 16, 2026. /statistics/1538710/google-medium-ad-spend-us/
Nielsen. "Google Advertising Spending in The United States in 2023, by Medium (in Million U.S. Dollars)." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 28 Nov 2024, /statistics/1538710/google-medium-ad-spend-us/
Nielsen, Google advertising spending in the United States in 2023, by medium (in million U.S. dollars) ÌÇÐÄÆÆ½â°æ, /statistics/1538710/google-medium-ad-spend-us/ (last visited July 16, 2026)
Google advertising spending in the United States in 2023, by medium (in million U.S. dollars) [Graph], Nielsen, November 28, 2024. [Online]. Available: /statistics/1538710/google-medium-ad-spend-us/