In 2023, the ad spending of Amazon.com in the United States was the highest on internet media, reaching a value of * billion U.S. dollars. In contrast, newspaper ranked last across all considered media, only amounting to zero U.S. dollars. Find further statistics regarding the U.S. advertising market like ad spending of Direct Digital and ad spending of Chewy.
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Nielsen. (November 28, 2024). Amazon.com advertising spending in the United States in 2023, by medium (in million U.S. dollars) [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 17, 2026, from /statistics/1538701/amazon-com-medium-ad-spend-us/
Nielsen. "Amazon.com advertising spending in the United States in 2023, by medium (in million U.S. dollars)." Chart. November 28, 2024. ÌÇÐÄÆÆ½â°æ. Accessed July 17, 2026. /statistics/1538701/amazon-com-medium-ad-spend-us/
Nielsen. (2024). Amazon.com advertising spending in the United States in 2023, by medium (in million U.S. dollars). ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 17, 2026. /statistics/1538701/amazon-com-medium-ad-spend-us/
Nielsen. "Amazon.Com Advertising Spending in The United States in 2023, by Medium (in Million U.S. Dollars)." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 28 Nov 2024, /statistics/1538701/amazon-com-medium-ad-spend-us/
Nielsen, Amazon.com advertising spending in the United States in 2023, by medium (in million U.S. dollars) ÌÇÐÄÆÆ½â°æ, /statistics/1538701/amazon-com-medium-ad-spend-us/ (last visited July 17, 2026)
Amazon.com advertising spending in the United States in 2023, by medium (in million U.S. dollars) [Graph], Nielsen, November 28, 2024. [Online]. Available: /statistics/1538701/amazon-com-medium-ad-spend-us/