According to a 2023 survey, global shoppers mostly buy new watches in traditional brick-and-mortar stores. Over half of the survey respondents reported purchasing their new watches from physical stores, while nearly a quarter did so directly from a brand's website. Only *** percent bought new watches via social media.
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Deloitte. (September 16, 2024). Main purchase channels consumers are most likely to buy new watches worldwide in 2023 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 21, 2026, from /statistics/1537375/purchase-channels-new-watch/
Deloitte. "Main purchase channels consumers are most likely to buy new watches worldwide in 2023." Chart. September 16, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 21, 2026. /statistics/1537375/purchase-channels-new-watch/
Deloitte. (2024). Main purchase channels consumers are most likely to buy new watches worldwide in 2023. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 21, 2026. /statistics/1537375/purchase-channels-new-watch/
Deloitte. "Main Purchase Channels Consumers Are Most Likely to Buy New Watches Worldwide in 2023." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 16 Sep 2024, /statistics/1537375/purchase-channels-new-watch/
Deloitte, Main purchase channels consumers are most likely to buy new watches worldwide in 2023 ÌÇÐÄÆƽâ°æ, /statistics/1537375/purchase-channels-new-watch/ (last visited July 21, 2026)
Main purchase channels consumers are most likely to buy new watches worldwide in 2023 [Graph], Deloitte, September 16, 2024. [Online]. Available: /statistics/1537375/purchase-channels-new-watch/
