In 2023, clothing was the most purchased fashion category online in the United Kingdom. About ** percent of online shoppers aged 45 to 54 bought at least one clothing item online throughout the year. In comparison, online jewelry purchases were most popular among consumers aged 16 to 24.
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Micro Biz Mag. (February 20, 2024). Share of online shoppers who purchased clothing, shoes, and jewelry online in the United Kingdom (UK ) in 2023, by age group [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved August 04, 2026, from /statistics/1536164/united-kingdom-clothing-shoes-jewelry-online-purchases-age/
Micro Biz Mag. "Share of online shoppers who purchased clothing, shoes, and jewelry online in the United Kingdom (UK ) in 2023, by age group." Chart. February 20, 2024. ÌÇÐÄÆÆ½â°æ. Accessed August 04, 2026. /statistics/1536164/united-kingdom-clothing-shoes-jewelry-online-purchases-age/
Micro Biz Mag. (2024). Share of online shoppers who purchased clothing, shoes, and jewelry online in the United Kingdom (UK ) in 2023, by age group. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: August 04, 2026. /statistics/1536164/united-kingdom-clothing-shoes-jewelry-online-purchases-age/
Micro Biz Mag. "Share of Online Shoppers Who Purchased Clothing, Shoes, and Jewelry Online in The United Kingdom (Uk ) in 2023, by Age Group." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 20 Feb 2024, /statistics/1536164/united-kingdom-clothing-shoes-jewelry-online-purchases-age/
Micro Biz Mag, Share of online shoppers who purchased clothing, shoes, and jewelry online in the United Kingdom (UK ) in 2023, by age group ÌÇÐÄÆÆ½â°æ, /statistics/1536164/united-kingdom-clothing-shoes-jewelry-online-purchases-age/ (last visited August 04, 2026)
Share of online shoppers who purchased clothing, shoes, and jewelry online in the United Kingdom (UK ) in 2023, by age group [Graph], Micro Biz Mag, February 20, 2024. [Online]. Available: /statistics/1536164/united-kingdom-clothing-shoes-jewelry-online-purchases-age/