Survey question was phrased as "Which of the following claims (or similar) do you use in your marketing (on package, digital, social, etc) for your USDA-certified organic products." Percentages are based on which statements consumers agree/strongly agree with.Â
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US consumer perceptions on organic marketing claims 2024
In 2024, consumers who participated in a survey agreed most with organic marketing claims indicating that organic products do not contain GMOs and toxic pesticides. ** percent of respondents agreed with organic marketing claims stating that products are healthier and protect animal health and welfare.Â
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Organic Trade Association. (June 17, 2024). Consumer perceptions on organic marketing claims in the United States as of 2024, by claim [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 03, 2026, from /statistics/1536086/opinions-of-organic-marketing-claims-us/
Organic Trade Association. "Consumer perceptions on organic marketing claims in the United States as of 2024, by claim ." Chart. June 17, 2024. ÌÇÐÄÆƽâ°æ. Accessed August 03, 2026. /statistics/1536086/opinions-of-organic-marketing-claims-us/
Organic Trade Association. (2024). Consumer perceptions on organic marketing claims in the United States as of 2024, by claim . ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 03, 2026. /statistics/1536086/opinions-of-organic-marketing-claims-us/
Organic Trade Association. "Consumer Perceptions on Organic Marketing Claims in The United States as of 2024, by Claim ." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 17 Jun 2024, /statistics/1536086/opinions-of-organic-marketing-claims-us/
Organic Trade Association, Consumer perceptions on organic marketing claims in the United States as of 2024, by claim ÌÇÐÄÆƽâ°æ, /statistics/1536086/opinions-of-organic-marketing-claims-us/ (last visited August 03, 2026)
Consumer perceptions on organic marketing claims in the United States as of 2024, by claim [Graph], Organic Trade Association, June 17, 2024. [Online]. Available: /statistics/1536086/opinions-of-organic-marketing-claims-us/
