In recent years, there has been growing awareness of the potential harmful side-effects of the artificial ingredients used in beauty products. This has led many consumers to turn to so-called green cosmetics, in order to find products which pose a lesser risk to the skin, as well as to the environment. As a result, the
has seen consistent growth over the last ten years, and is set to continue to soar in the next decade.
Natural and organic cosmetics market in the United Kingdom
The increasing demand for product claims such as 鈥榗ruelty free鈥, 鈥榥atural ingredients鈥 and 鈥榳ithout preservatives鈥 has been reflected in sales, which, similar to on a global scale, have been growing considerably in recent years. In 2020, the
revenue of the natural and organic cosmetics market in the United Kingdom amounted to around 221 million British pounds. That same year, the
average revenue per capita stood at 3.25 British pounds.
This shows, that with consumer consciousness about organic and sustainable consumption growing, green cosmetics have expanded significantly. Accordingly, the British
cosmetics company Lush with its ethical and fair-trade buying principles, generated overall increasing revenues in the past decade. Lush produces and sells green products ranging from soaps, fragrances, facial skincare, and bath products using only vegetarian recipes, many are also vegan.
Consumer behavior in the United Kingdom
According to a survey on the
frequency of buying and using organic or natural cosmetics in the United Kingdom, half of the respondents said they never used or bought any natural or organic cosmetic products. By comparison: 27 percent of the respondents said they used or bought natural or organic cosmetic items a few times per year. Another survey from 2020 found out, that most
organic beauty product consumers decide which products to buy based on certification logos.
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