*Note: popular retail website for buying apparel and fashion products but also sells products across other categories.
Only the top 20 apparel and fashion websites by website traffic are represented.Â
Release date is date of access.
According to the source, pages per visit is an engagement metric that calculates the average number of pages viewed by visitors during a single session on a site.
Citation formats
Popular apparel and fashion websites Australia 2025, by pages per visit
While myer.com.au generated one of the highest web traffics across popular apparel and fashion websites in Australia in February 2025 at around **** million site visits, users of the department store website viewed only an average of **** pages per visit. While depop.com had a lower overall web traffic, it scored a higher page engagement rate, with an average of **** pages per visit. Nonetheless, higher page visits in a single session does not necessarily equate to greater overall engagement, as more pages may have been viewed due to user difficulties in navigating web layouts and finding products.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆƽâ°æ can support your business.
Semrush. (March 30, 2025). Most visited apparel and fashion websites in Australia in February 2025, by pages per visit [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 28, 2026, from /statistics/1499461/australia-top-clothing-websites-by-pages-per-visit/
Semrush. "Most visited apparel and fashion websites in Australia in February 2025, by pages per visit." Chart. March 30, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 28, 2026. /statistics/1499461/australia-top-clothing-websites-by-pages-per-visit/
Semrush. (2025). Most visited apparel and fashion websites in Australia in February 2025, by pages per visit. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 28, 2026. /statistics/1499461/australia-top-clothing-websites-by-pages-per-visit/
Semrush. "Most Visited Apparel and Fashion Websites in Australia in February 2025, by Pages per Visit." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 30 Mar 2025, /statistics/1499461/australia-top-clothing-websites-by-pages-per-visit/
Semrush, Most visited apparel and fashion websites in Australia in February 2025, by pages per visit ÌÇÐÄÆƽâ°æ, /statistics/1499461/australia-top-clothing-websites-by-pages-per-visit/ (last visited July 28, 2026)
Most visited apparel and fashion websites in Australia in February 2025, by pages per visit [Graph], Semrush, March 30, 2025. [Online]. Available: /statistics/1499461/australia-top-clothing-websites-by-pages-per-visit/
