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Monthly active users of leading mini-programs from luxury brands on WeChat in China in May 2024 (in millions)

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Source

Release date

July 2024

Region

China

Survey time period

May 2024

Special properties

included all WeChat Mini Programs related to the brand, excluding duplicated users

Supplementary notes

Values have been rounded.

Citation formats

MAUs of major luxury mini-programs on WeChat in China 2024

Published by Thuy D., Jul 17, 2024

As of May 2024, the French luxury brand Hermès had almost *** million monthly active users on its mini-program on WeChat in China. WeChat is the most popular social media and messenger in the country with over eight million of active luxury audience.

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Topics

Luxury marketing in ChinaSocial media in ChinaLuxury goods market in ChinaWeChatInfluencer/KOL marketing in China
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* For commercial use only

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Access limited to Free Statistics. Premium Statistics are not included.
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