The ranking was determined by assessing the follower count, the content creativity level, the impact of content, and user engagement across the official brand accounts on Douyin.
The social marketing efforts of NetEase, China's second-largest video game company, have paid off. According to a brand index evaluating the influence level of video games' official accounts on the Chinese short video app Douyin in March 2025. NetEase's three titles — Identity V, Eggy Party, and ±·²¹°ù²¹°ì²¹ï¼šB±ô²¹»å±ð±è´Ç¾±²Ô³Ù, ranked in the top five. Tencent's evergreen game Honor of Kings remained the first, scoring over ** out of 100 points.
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TopKlout. (July 19, 2025). Most influential online games on Douyin in March 2025 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 23, 2026, from /statistics/1480192/douyin-leading-online-games/
TopKlout. "Most influential online games on Douyin in March 2025." Chart. July 19, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 23, 2026. /statistics/1480192/douyin-leading-online-games/
TopKlout. (2025). Most influential online games on Douyin in March 2025. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 23, 2026. /statistics/1480192/douyin-leading-online-games/
TopKlout. "Most Influential Online Games on Douyin in March 2025." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 19 Jul 2025, /statistics/1480192/douyin-leading-online-games/
TopKlout, Most influential online games on Douyin in March 2025 ÌÇÐÄÆƽâ°æ, /statistics/1480192/douyin-leading-online-games/ (last visited July 23, 2026)
Most influential online games on Douyin in March 2025 [Graph], TopKlout, July 19, 2025. [Online]. Available: /statistics/1480192/douyin-leading-online-games/
