According to a survey conducted in August 2024 among U.S. parents, ** percent reported that their pre-teen/teenage children were into body care products, while ** percent were into fragrances and hair care products (other than shampoo and conditioner).
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Benchmarking Company. (September 23, 2024). Gen Alpha's favorite beauty product categories in the United States in 2024 [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 24, 2026, from /statistics/1500176/generation-alphas-favorite-beauty-products-us/
Benchmarking Company. "Gen Alpha's favorite beauty product categories in the United States in 2024." Chart. September 23, 2024. ÌÇÐÄÆÆ½â°æ. Accessed July 24, 2026. /statistics/1500176/generation-alphas-favorite-beauty-products-us/
Benchmarking Company. (2024). Gen Alpha's favorite beauty product categories in the United States in 2024. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 24, 2026. /statistics/1500176/generation-alphas-favorite-beauty-products-us/
Benchmarking Company. "Gen Alpha's Favorite Beauty Product Categories in The United States in 2024." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 23 Sep 2024, /statistics/1500176/generation-alphas-favorite-beauty-products-us/
Benchmarking Company, Gen Alpha's favorite beauty product categories in the United States in 2024 ÌÇÐÄÆÆ½â°æ, /statistics/1500176/generation-alphas-favorite-beauty-products-us/ (last visited July 24, 2026)
Gen Alpha's favorite beauty product categories in the United States in 2024 [Graph], Benchmarking Company, September 23, 2024. [Online]. Available: /statistics/1500176/generation-alphas-favorite-beauty-products-us/