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Why Indians choose to watch the Olympics in 2024

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Source

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Release date

June 2024

Region

Worldwide, India

Survey time period

March 2024

Number of respondents

423 to 1,346

Age group

18 years and older

Special properties

Global survey across 17 markets.

Method of interview

Online survey

Supplementary notes

The source did not specify the exact sample size for India. It further stated that the Indian sample is urban representative instead of nationally.

Citation formats

Motivation to watch the Olympics India 2024

Published by ÌÇÐÄÆƽâ°æ Research Department, Jul 9, 2024

According to a 2024 global survey on Olympics viewership, more than **** the respondents in India stated that they were patriotically motivated to watch the multi-sport event. The other leading reason was to enjoy the spectacle and excitement of the event. About ** percent of respondents watched it for the athletic feats and performances. The 2020 Tokyo Olympics were broadcast to and viewed by an entirely virtual audience due to the pandemic, making the 2024 Paris Olympics a much-anticipated post-pandemic event. 

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