About ** percent of Indian Premier League viewership during the 2022 season in Tamil Nadu was in Tamil, the state's regional language. Sports consumption in regional languages across the country was on the rise. According to experts, regional content was an important indicator of gaining trust among viewers.
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KPMG India. (November 16, 2022). Share of viewership of the Indian Premier League (IPL) across India in 2022, by regional language [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 27, 2026, from /statistics/943966/india-viewership-share-of-ipl-by-language/
KPMG India. "Share of viewership of the Indian Premier League (IPL) across India in 2022, by regional language ." Chart. November 16, 2022. ÌÇÐÄÆƽâ°æ. Accessed July 27, 2026. /statistics/943966/india-viewership-share-of-ipl-by-language/
KPMG India. (2022). Share of viewership of the Indian Premier League (IPL) across India in 2022, by regional language . ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 27, 2026. /statistics/943966/india-viewership-share-of-ipl-by-language/
KPMG India. "Share of Viewership of The Indian Premier League (Ipl) across India in 2022, by Regional Language ." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 16 Nov 2022, /statistics/943966/india-viewership-share-of-ipl-by-language/
KPMG India, Share of viewership of the Indian Premier League (IPL) across India in 2022, by regional language ÌÇÐÄÆƽâ°æ, /statistics/943966/india-viewership-share-of-ipl-by-language/ (last visited July 27, 2026)
Share of viewership of the Indian Premier League (IPL) across India in 2022, by regional language [Graph], KPMG India, November 16, 2022. [Online]. Available: /statistics/943966/india-viewership-share-of-ipl-by-language/
