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Distribution of time spent viewing sports in the United States from 1st quarter 2024 to 3rd quarter 2025, by viewing source

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Source

Release date

December 2025

Region

United States

Survey time period

Q1 2024 to Q3 2025

Special properties

TV panel data

Citation formats

Viewing time share of sports content in the U.S. 2024-2025, by viewing source

Published by ÌÇÐÄÆƽâ°æ Research Department, Feb 3, 2026

In the United States, sports content is still the most popular on traditional TV, with around **** percent of the viewing time in the third quarter of 2025 happening via cable, satellite, and over-the-air (OTA) TV. However, with more and more consumers opting for streaming options, the time spent watching sporting events on providers, such as Prime Video and ESPN+ is increasing.

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Statistics on " Sports streaming in the United States "

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Other statistics that may interest you Sports streaming in the United States

Overview

8

Platforms & content

7

Sports leagues

6

Consumer behavior

6

Sporting events

6

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Topics

Sports streaming in the United StatesNFLNational Basketball Association (NBA)Major League Baseball (MLB)March Madness
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* For commercial use only

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Always free
Access limited to Free Statistics. Premium Statistics are not included.
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