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Source
Source
Release date
March 2021
More information
Region
Worldwide
Survey time period
January to December, 2020
Special properties
iOS and Android
Supplementary notes
According to the source: "The data in this report is from 1,000 iOS and Android apps with 5,000+ active users [...] Data was gathered from over a billion app installs. All apps included in the data are Apptentive customers. All data for Android apps are
global. Ratings data for iOS apps are US-only"
The source defines the average response rate to in-app interactions as the rate of consumers "who were interacted with and responded to the brand's outreach."
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