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Most popular app categories in the United Kingdom in 2024, by revenue (in million U.S. dollars)

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Source

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Release date

February 2025

Region

United Kingdom

Survey time period

2024

Special properties

IAP revenues only, Google Play Store and Apple App Store

Citation formats

Leading app categories in the UK 2024, by revenue

Published by
Christy Tila,
Nov 27, 2025

Entertainment apps were the highest-grossing category among users in the United Kingdom (UK) in 2024, with million U.S. dollars in revenue. Strategy gaming apps followed, as users in the UK spent approximately *** million U.S. dollars on apps in this category across the Google Play Store and the Apple App Store. Casual gaming apps ranked third, as UK mobile consumers spent over *** million U.S. dollars on apps in this category during the examined period.

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