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Most common channel for mobile gamers in the United States to discover new apps to download as of 2nd quarter 2022

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Sources

Release date

October 2022

Region

United States

Survey time period

Q2 2022

Number of respondents

728 respondents

Age group

18-64 years

Special properties

mobile gamers

Method of interview

Online survey

Citation formats

App discovery channels among mobile gamers in the U.S. 2022

Published by
Christy Tila,
Dec 9, 2022
According to a survey conducted during the second quarter of 2022 among mobile gamers in the United States, almost half of respondents discovered new apps to install via family and friends' recommendations. Around ** percent of respondents reported discovering new apps via social media, while ** percent reported receiving suggestions from the app store they used. In-app advertising was signaled by around ** percent of respondents as their app discovery method, while ** percent reported finding apps to download thanks to video ads placed before a video or game experience.
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Mobile apps in the UKMobile app usageApp storesMobile app monetizationMobile internet usage in the United Kingdom (UK)
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per month, billed annually 1
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