Between March 2023 and February 2024, casual gaming app cost per install (CPI) on iOS increased at the beginning of the year before dropping in the summer and stabilizing throughout the rest of the measured period. The lowest CPI for the genre on the platform was in December 2023, with 4.20 U.S. dollars. That month, casual game CPI on the Android platform amounted to 0.71 U.S. dollars.
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Liftoff. (April 24, 2024). Monthly cost per install (CPI) of casual gaming apps worldwide from March 2023 to February 2024, by platform (in U.S. dollars) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 24, 2026, from /statistics/1470081/monthly-cpi-casual-gaming-apps-by-platform/
Liftoff. "Monthly cost per install (CPI) of casual gaming apps worldwide from March 2023 to February 2024, by platform (in U.S. dollars)." Chart. April 24, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 24, 2026. /statistics/1470081/monthly-cpi-casual-gaming-apps-by-platform/
Liftoff. (2024). Monthly cost per install (CPI) of casual gaming apps worldwide from March 2023 to February 2024, by platform (in U.S. dollars). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 24, 2026. /statistics/1470081/monthly-cpi-casual-gaming-apps-by-platform/
Liftoff. "Monthly Cost per Install (Cpi) of Casual Gaming Apps Worldwide from March 2023 to February 2024, by Platform (in U.S. Dollars)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 24 Apr 2024, /statistics/1470081/monthly-cpi-casual-gaming-apps-by-platform/
Liftoff, Monthly cost per install (CPI) of casual gaming apps worldwide from March 2023 to February 2024, by platform (in U.S. dollars) ÌÇÐÄÆƽâ°æ, /statistics/1470081/monthly-cpi-casual-gaming-apps-by-platform/ (last visited July 24, 2026)
Monthly cost per install (CPI) of casual gaming apps worldwide from March 2023 to February 2024, by platform (in U.S. dollars) [Graph], Liftoff, April 24, 2024. [Online]. Available: /statistics/1470081/monthly-cpi-casual-gaming-apps-by-platform/
