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Motivations for mobile gamers in Latin America to watch in-app ad videos while playing as of 4th quarter 2021

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Source

Release date

December 2021

Region

Latin America and the Caribbean

Survey time period

Q4 2021

Supplementary notes

Original question: "What is the motivation behind watching ad videos while playing mobile games?"

Citation formats

Reasons for LATAM region mobile gamers to watch in-app video ads 2021

Published by ÌÇÐÄÆƽâ°æ Research Department, Nov 27, 2025
As of the fourth quarter of 2021, ** percent of mobile gamers in Latin America reported watching in-app video ads while playing in order to gain in-game rewards. Finding products to purchase was identified as the main reason to watch mobile video ads mid-game by approximately ** percent of respondents. By comparison, around ** percent of respondents reported watching in-app video ads while playing only in the case they related to their interests.
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