Many celebrities have jumped on the live commerce bandwagon to leverage their commercial values. Zuo Yan, a Chinese actress and presenter, was the most successful in terms of Douyin sales. In 2023, the 38-year-old sold million items on the short video app. Chai Biyun and Jia Nailiang, both from the acting world, followed closely, each with sales volumes surpassing ** million.
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Various sources (163.com, & EntGroup, & China Advertising Association, & Reli Yanjiusuo). (April 9, 2024). Live commerce sales volume on Douyin in China in 2023 (in millions), by celebrity [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 31, 2026, from /statistics/1466031/china-douyin-live-commerce-sales-volume-leading-celebrities/
Various sources (163.com, und EntGroup, und China Advertising Association, und Reli Yanjiusuo). "Live commerce sales volume on Douyin in China in 2023 (in millions), by celebrity." Chart. April 9, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 31, 2026. /statistics/1466031/china-douyin-live-commerce-sales-volume-leading-celebrities/
Various sources (163.com, EntGroup, China Advertising Association, Reli Yanjiusuo). (2024). Live commerce sales volume on Douyin in China in 2023 (in millions), by celebrity. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 31, 2026. /statistics/1466031/china-douyin-live-commerce-sales-volume-leading-celebrities/
Various sources (163.com, and EntGroup, and China Advertising Association, and Reli Yanjiusuo). "Live Commerce Sales Volume on Douyin in China in 2023 (in Millions), by Celebrity." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 9 Apr 2024, /statistics/1466031/china-douyin-live-commerce-sales-volume-leading-celebrities/
Various sources (163.com & EntGroup & China Advertising Association & Reli Yanjiusuo), Live commerce sales volume on Douyin in China in 2023 (in millions), by celebrity ÌÇÐÄÆƽâ°æ, /statistics/1466031/china-douyin-live-commerce-sales-volume-leading-celebrities/ (last visited July 31, 2026)
Live commerce sales volume on Douyin in China in 2023 (in millions), by celebrity [Graph], Various sources (163.com, & EntGroup, & China Advertising Association, & Reli Yanjiusuo), April 9, 2024. [Online]. Available: /statistics/1466031/china-douyin-live-commerce-sales-volume-leading-celebrities/
