Urban dwellers comprised of the metro (population over 50 lakhs) and Tier 1 cities (population between 10–50 lakhs), which include Mumbai, Delhi, Bangalore, Chennai, Kolkata, Hyderabad, Surat, Nashik, Nagpur, Bhopal, Allahabad, Jaipur, Madurai, Mysore, Kochi, Bhubaneswar, Indore, Chandigarh.
Rest of India comprised of Tier 2/3/4 cities, which include Aizawl, Sangli, Solapur, Jhansi, Ferozabad, Nellore, Kasaragod, Siliguri, Sagar, Darjeeling, Hingoli, Nagda, Bhatinda, Sohna, Thiruvallur, Idukki, Sahibganj.
One Indian rupee is equal to 0.011 euros and 0.012 dollars (as of April 2024).
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Preferred categories purchased online in India 2024
According to a survey in 2024 on online shopping behavior among Indians, Â of respondents among urban residents preferred to buy groceries online, followed by electronics and fashion items. Meanwhile, respondents from the rest of India were ahead of urban dwellers when it came to purchasing sports and fitness, home and kitchen, and health and wellness products online.
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PwC India. (February 28, 2024). Preferred online shopping categories in India from November 2023 to January 2024 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 19, 2026, from /statistics/1465567/india-preferred-online-consumer-categories/
PwC India. "Preferred online shopping categories in India from November 2023 to January 2024." Chart. February 28, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 19, 2026. /statistics/1465567/india-preferred-online-consumer-categories/
PwC India. (2024). Preferred online shopping categories in India from November 2023 to January 2024. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 19, 2026. /statistics/1465567/india-preferred-online-consumer-categories/
PwC India. "Preferred Online Shopping Categories in India from November 2023 to January 2024." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 28 Feb 2024, /statistics/1465567/india-preferred-online-consumer-categories/
PwC India, Preferred online shopping categories in India from November 2023 to January 2024 ÌÇÐÄÆƽâ°æ, /statistics/1465567/india-preferred-online-consumer-categories/ (last visited July 19, 2026)
Preferred online shopping categories in India from November 2023 to January 2024 [Graph], PwC India, February 28, 2024. [Online]. Available: /statistics/1465567/india-preferred-online-consumer-categories/
