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Preferred platform for shopping online across India from November 2023 to January 2024, by consumers

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Source

Release date

February 2024

Region

India

Survey time period

November 2023 to January 2024

Number of respondents

2600+

Method of interview

Face-to-face interview, online survey

Supplementary notes

Sample size for urban dwellers: 1,890.

Sample size for rest of India: 1,408.

Urban dwellers comprised of the metro (population over five million) and Tier 1 cities (population between one to five million).

Rest of India comprised of Tier 2, 3, and 4 cities.

Citation formats

Preferred platform for shopping online in India 2024, by consumers

Published by
F. Watty,
May 28, 2024

According to a survey in 2024 on online shopping behavior among Indians, most respondents preferred using apps for online shopping rather than websites, regardless of their geographic location. However, ** percent of urban residents shopped exclusively through websites, compared to ** percent of respondents in the rest of India.

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Market overview

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Online retail

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Key players

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Consumer behavior

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Topics

B2C e-commerce in India E-commerce in IndiaOnline grocery shopping in IndiaD2C market in IndiaOmnichannel retail in India
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
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  • Premium Statistics

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Professional Account

For teams of up to 99 users
Talk to sales for pricing
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1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

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