The encompasses the sale of physical goods via a digital channel to a private end user (B2C). Incorporated in this definition are purchases via desktop computer (including notebooks and laptops) as well as purchases via mobile devices such as smartphones and tablets.Â
The following are not included in the e-commerce market: marketplace platforms only, digitally distributed services (e.g. travel tickets), online stores dedicated to digital media downloads or streams as well as online stores dedicated to B2B markets nor sales between private persons (C2C). Market volume, market growth and all monetary figures at store level refer to the annual e-commerce net sales after the deduction of returns.
As of 2025, flipkart.com was leading the e-commerce market in India with over **** billion U.S. dollars in GMV, followed by amazon.in with over **** billion in sales. Ajio.com and jiomart.com are also among the top online stores in the country, with sales of approximately *** billion and *** billion USD respectively.
Market Growth and Projections
The B2C e-commerce market in India is witnessing substantial growth, reaching a market value of *** billion U.S. dollars in 2025. The market size is projected to surge to *** billion U.S. dollars by 2035. This growth can largely be attributed to the increasing internet in the world’s most populous country. Furthermore, the social commerce market in India is estimated to have reached ** billion U.S. dollars in 2024, reflecting the influence of social media platforms like Facebook and Instagram in driving product sales.
E-commerce Logistics and Marketplace Dynamics
The e-commerce logistics market in India is significantly influenced by major players such as Flipkart, Amazon, and Delhivery, which collectively dominate the market. Moreover, Amazon Marketplace reported substantial revenue growth, indicating the robust performance of established e-commerce platforms in the Indian market.
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ECDB GmbH. (June 1, 2026). Top online stores in India in 2025, by e-commerce net gross merchandise value (in million U.S. dollar) [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 26, 2026, from /statistics/1218264/india-top-online-stores-india-ecommercedb/
ECDB GmbH. "Top online stores in India in 2025, by e-commerce net gross merchandise value (in million U.S. dollar)." Chart. June 1, 2026. ÌÇÐÄÆÆ½â°æ. Accessed July 26, 2026. /statistics/1218264/india-top-online-stores-india-ecommercedb/
ECDB GmbH. (2026). Top online stores in India in 2025, by e-commerce net gross merchandise value (in million U.S. dollar). ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 26, 2026. /statistics/1218264/india-top-online-stores-india-ecommercedb/
ECDB GmbH. "Top Online Stores in India in 2025, by E-commerce Net Gross Merchandise Value (in Million U.S. Dollar)." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 1 Jun 2026, /statistics/1218264/india-top-online-stores-india-ecommercedb/
ECDB GmbH, Top online stores in India in 2025, by e-commerce net gross merchandise value (in million U.S. dollar) ÌÇÐÄÆÆ½â°æ, /statistics/1218264/india-top-online-stores-india-ecommercedb/ (last visited July 26, 2026)
Top online stores in India in 2025, by e-commerce net gross merchandise value (in million U.S. dollar) [Graph], ECDB GmbH, June 1, 2026. [Online]. Available: /statistics/1218264/india-top-online-stores-india-ecommercedb/