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Change in shopping channels usage among consumers in Vietnam compared to the previous year as of January 2024, by urbanization

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Source

Release date

April 2024

Region

Vietnam

Survey time period

January 2024

Number of respondents

1,022 respondents

Age group

18 years and older

Special properties

among 715 urban and 307 rural respondents

Method of interview

Online panel

Supplementary notes

Original question: 鈥淐ompared to 2023, how much will use the following channels for shopping in 2024?鈥

Citation formats

Change in shopping channels usage in Vietnam 2024, by urbanization

Published by
F. Watty,
May 6, 2024

According to a survey by聽Infocus Mekong conducted in January 2024, ** percent of urban respondents in Vietnam said they will increase their online platforms usage compared to ** percent of rural respondents. On the other hand, ** percent of urban respondents said they will reduce their spending at street-side vendors compared to ** percent of rural respondents.

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